Media Reputation

"It takes many good deeds to build a good reputation and only one bad one to lose it." Benjamin Franklin

Clearly, Benjamin Franklin had never worked with Gold Medals Media, or he would have realised there is much you can do to build your brand's reputation so that when that "one bad deed" happens, your reputation isn't lost.

We work with individuals and organisations in three ways:

Reputation building. The best time to protect your reputation is before you need to. We help you build a strong, positive media presence so that when a crisis does arrive, it lands against a backdrop of credibility rather than silence. This includes developing your media profile, placing positive stories, and ensuring that when someone searches your name or your company, they find the narrative you want them to find.

Pre-publication crisis management. You've been told a damaging story is about to run. The phone call every business dreads. We know how newsrooms work, how editorial decisions are made, and what can realistically be done before a story goes to print or broadcast. We work alongside your legal team to manage the situation quickly, strategically, and calmly.

Post-publication crisis management. The story has run. Now what? We help you respond effectively, whether that means issuing a statement, placing a counter-narrative, managing social media fallout, engaging with journalists, or simply knowing when to say nothing and let it pass. We've been on both sides of a crisis, and we know which responses make things better and which make them worse.

Why us?

Most reputation management firms are staffed by PR professionals. We're staffed by journalists, people who've written the stories that keep CEOs awake at night. We know how newsrooms think because we've run them. That means we don't guess at how a story might develop. We know.

We work alongside law firms and reputation consultancies as their specialist media advisory arm, and we're trusted to handle situations where the stakes are high and the margin for error is small.

To discuss your situation in confidence, click here, or call Alison on 07880 505607.