Ifyou want to know about words & storytelling, come to the company staffed by wordsmiths and storytellers.
Every great business has a great story. The difference is whether anyone hears it.
At Gold Medals Media, we teach organisations how to communicate with the power and precision of the best writers and journalists. We take an evidence-based approach, drawing on the principles of Aristotle, the techniques of Shakespeare, and the latest findings from psychology and neuroscience.
We know what makes people listen, because we've been doing it for decades across newspapers, books, and boardrooms. Statistics and facts alone don't inspire action. But wrap those facts in a compelling story, and you set them on fire.
Our Ten Golden Keys to Great Storytelling
It's not what you say or how you say it; it's how you make people feel
Ethos, Pathos and Logos: understanding storytelling the Aristotle way
Cave drawings and word-pictures
The power of the individual in a story
Show, don't tell
Sizzling sausages, poignant pauses and words with claws
The neuroscience behind why stories work
Narrative flow, signposting and repetition: how writers tell stories
Put yourself, or someone the audience can connect with emotionally, into the story
The twelve steps to every great story
How we deliver it
We offer three formats to suit your needs:
A two-hour introduction to storytelling, ideal for teams who want an energising, practical session that delivers immediate improvements.
A half-day course (four hours), which covers the Golden Keys in depth with worked examples and practical exercises.
A full-day course, our most comprehensive option, where attendees reshape a real piece of their own work using everything they've learned. They arrive with a pitch, speech or email that matters to them, and leave with a transformed version.
Storytelling for media
Storytelling is also the key to unlocking media coverage. It's the language journalists speak. We can review your existing communications, analyse your brand, and develop compelling stories that will make journalists want to write about you. This can be delivered as a standalone consultancy or combined with our training courses.
To discuss which format works best for your team, click here, or call Alison on 07880 505607.