Across four decades as a journalist, editor, novelist and media adviser, Alison Kervin has spent her career understanding how stories are created, how the media works, and what drives the world’s most successful people.

She has interviewed Olympic champions, world champions and global leaders, written more than forty books, and worked inside some of Britain’s most competitive newsrooms.

Her courses share the lessons learned from that experience – combining practical advice with real-world insight.

Whether you want to write a book, understand how journalism really works, or explore the mindset behind elite performance, these courses are designed to give you the tools and confidence to move forward.

Who These Courses Are For

These courses are designed for people who want practical insight from someone who has spent a career inside journalism, publishing and elite sport.

They are particularly useful for:

• aspiring writers who want to start – and finish – a book
• people interested in building a career in sports journalism
• professionals who want to understand how the media really works
• leaders and individuals interested in the mindset behind elite performance

Whether you are starting something new, developing a skill, or simply curious about how these industries operate, the courses are designed to provide clear guidance and real-world experience.

Writing

Write the Book You’ve Always Wanted to Write

Many people dream of writing a book. Very few ever finish one.

Drawing on decades of experience as both a novelist and journalist, Alison guides students through the process of turning an idea into a completed manuscript.

The course covers everything from finding your idea and structuring your story to building compelling characters and developing the discipline required to finish a book.

Whether you are writing fiction, memoir or exploring an idea that has been in your mind for years, this course provides the guidance needed to begin – and to keep going.

Media & Journalism

Inside Sports Journalism

Sports journalism is one of the most competitive areas of media.

Alison has worked as rugby editor of The Times, chief sports feature writer for The Times, chief sports interviewer at the Daily Telegraph and sports editor of the Mail on Sunday.

In this course she offers a rare insider’s view of the industry: how sports stories are developed, how journalists build their careers, and what editors are really looking for.

Designed for aspiring journalists, sports professionals and anyone interested in sports media, the course provides practical insight into a world that is often difficult to enter.

How the Media Really Works

Most people encounter the media without ever understanding how journalism actually operates.

Having worked inside national newspapers for more than thirty years, Alison offers a rare perspective on how stories are created, how editors make decisions, and how individuals and organisations can communicate effectively with journalists.

This course is designed for professionals, entrepreneurs and organisations who want to understand how the media thinks – and how to tell their story with clarity and confidence.

Performance & Leadership

The Elite Code

Across forty years, Alison has interviewed some of the most successful athletes and leaders in the world.

Again and again she asked them the same question:
Why were they successful?

Their answers revealed clear patterns about mindset, preparation and resilience.

This course explores the principles behind elite performance – and how the lessons from the world’s greatest athletes can be applied in business, leadership and everyday life.

Communication & Influence

The Power of Storytelling

Stories shape how people understand the world.

They influence how ideas spread, how leaders communicate and how organisations connect with their audiences.

Across a career in journalism, publishing and communications, Alison has seen how powerful storytelling can be – whether interviewing world champions, writing books, or helping organisations explain complex ideas clearly.

This course explores the craft of storytelling: how to structure a compelling narrative, how to make ideas memorable and how to communicate in a way that captures attention.

It is designed for writers, professionals and anyone who wants to communicate their ideas more effectively.

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Learn at Your Own Pace

All courses are designed to be taken online and at your own pace.

Each includes structured lessons, practical insight and real-world examples drawn from Alison’s experience as a journalist, editor, novelist and media adviser.

Further courses will be added over time.

If you would like to hear when the first courses are released, please feel free to get in touch via the contact page.

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